Concept

The following concept is fictional.
WASCHBAR is designed for a fictional start-up which will be opened up near the university in Essen. Combining a laundry shop with an ecofriendly concept, merch, and a lounge with a coffee bar. Based near an university it also serves as a social gathering point with a barista and a range of vegan cakes.

Logo

The Logo is modern and has only organic shapes. The stylised washing mashine above the wording creates a contrast and serves as an eye catcher. The round shapes and modern style symbolize the morals of WASCHBAR: eco friendliness and progressivity.

Appearance

Washing powder glass bottles
For the environmentally consciousness customer, these bottles are available for purchase. They are reusable and can be filled with washing powder or gel. This makes it simple for the clients to bring their own washing supplies without carrying any heavy packages. The bottles are labbeled for general washing powder, color detergent and softener. The filling quantity for each suffices for two charges.

Canvas bags
Canvas bags are popular and a very good way for branding and conveying brand names through mobile organic advertising. Clever ways to designingbranded canvas bags is to make the logo not the main part of the design. It has to be funny, clever or transporting a message. The canvas bag of WASCHBAR also has four press-studs, two on each side. It serves not only as a everyday life bag it also serves as a laundry bag, wish the pressure-studs can be separated and making room for laundry.

Business cards
Detergend filled business cards for an out of the ordinary entrance.

Flyer
A leaflet announcing the opening of the WASCHBAR and lisitng all benefits.

Interior/atmosphere

---